When was the last time you sat on the couch and purposely watched TV. TV ads are still popular but you might notice that most of the time you are on the internet and spend more time online than watching TV. This has pushed a lot of companies to take the digital route and lean more towards digital marketing than the traditional marketing techniques. In this video, we will learn about the trends in digital marketing and how these trends can help in your career. This info will help you in getting your first job or the next job change.
Before going forward in the video, let’s first understand the concept – what is digital marketing? Just like traditional marketing, in digital marketing, a company has a product which they wish to sell and hence, they try to engage the customers, introduce the product and try to sell it.
Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature. As a marketing professional, you might come across these fields in digital marketing:
Video and audio production
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Interactive Technology (like AI)
Content management and curation
Copywriting and editing
Business and marketing strategy
As a fresher, you do not require training in all of these but you have to master at least two or three of them. However, if you take up the role of a manager, you might have to know a couple more of these. So Let us learn the trends in digital marketing which can help you to take the decision of choosing the field in digital marketing which you think is best suited for your existing skills. There may also be the trends which may encourage you to develop new skills.
AI based marketing
The first trend which comes to mind is the use of Artificial intelligence in digital marketing. These days your behaviour and search pattern on the internet gives a lot about your buying habits.This is the exact data companies want to know. The marketing platform and agencies target specific audiences with the products which they have a high tendency to buy.
AI based marketing can involve a lot of career options mentioned here but mostly people from technical background are well suited to implement this style of marketing in companies. Technical skills like machine learning, big data, application development, web development and data science are few of the technical skills which are helpful in starting a career in Artificial intelligence and in digital marketing.
Earlier Videos were limited to TV and later for entertainment but now video marketing has become a lot mandatory for the companies. The video platforms are getting a lot of traffic. This traffic is utilized by the companies in marketing their product and services. There are a lot of career options which can benefit from the video marketing trend. Audio and video content creators, mobile marketing professionals, social media managers and content professionals are few careers which have seen an increase in the jobs due to increase in video marketing.
Today content is not static anymore, it has become a lot more interactive. When content is interactive, it helps the companies to collect data about their users and help them decide their future marketing strategies. Chatbots are one of the best examples to get information about the users. Technical and content creation professionals both are getting help in career from this digital marketing trend.
Personalized and Localized marketing
Localized marketing is more a curation of information for the users. When somebody searches for products and services on the internet, they get more personalised and localized results which can help both users and the service providers. As, currently you can see a lot of startups using this trend. These companies are opting to serve or target a niche or specific or local user base. In this, SEO and SEM professionals become high in demand.
Social Media Marketing
With the increase of social media user base, social media has become the de facto zone of digital marketing. A lot of strategies and techniques are implemented to attract the users online. The more visible or viral a brand is on social media, the more are the chances that people opt for that brand when taking the buying decision. Social media marketing uses almost all types of professions discussed here and also is one of the major platforms which are dominated in digital marketing.
The career options depend upon your interest and skills you have. You can start your career in digital marketing if you have these skills or you are interested in developing these skills. Future of marketing lies in digital marketing. The more and more companies are adding digital marketing in their overall strategy, the more Jobs will only increase in the coming years in digital marketing. If you are searching for your first job or want to change your industry, developing your niche in digital marketing can be very beneficial.
These were some digital marketing trends which can increase your career options in the future.
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